In a groundbreaking move towards AI-driven retail innovation, Very Group, the leading UK digital retail giant, expands its partnership with Amazon Web Services (AWS) to fast-track generative AI solutions.
The launch of the Gen AI Innovation Lab marks a pivotal development, integrating generative AI, machine learning, and robust storage capabilities. This lab aims to redefine the e-commerce landscape by testing and implementing innovative, AI-powered retail solutions, promising a revolutionary customer shopping experience.
Combining advanced cloud technologies with Very’s extensive retail expertise, the lab focuses on creating cutting-edge products and immersive e-commerce offerings. These advancements intend to deliver more personalized, timely interactions for customers and enable data-driven decision-making at scale for Very’s team.
Collaborative efforts involve Very’s engineering and data teams working closely with specialists from the newly launched $100 million AWS Generative AI Innovation Centre. With AI experts guiding the secure deployment of generative AI at scale, the partnership aims to navigate technical challenges and expedite the rollout of transformative customer experiences.
Matt Grest, Chief Information Officer at The Very Group, emphasizes the company’s vision to become a leading AI-powered retailer. Grest states, «Building on our strategic relationship with AWS, we aim to innovate with data and technology at our core.»
This collaboration signifies a significant stride towards seamlessly integrating AI into Very Group’s retail ecosystem, promising transformative outcomes for both the company and its customers. Stay tuned for AI-driven advancements that will reshape the future of e-commerce.