In today’s world, fashion transcends mere clothing—it’s a narrative of culture, innovation, and a vision for tomorrow.
Enter FEERIC HUB, an educational initiative launched in 2022 to address the challenges posed by the pandemic. By empowering emerging talent, FEERIC HUB is cultivating a new generation of creatives poised to redefine the global fashion industry
The CROPS Project: Where Creativity Meets Collaboration
Central to FEERIC HUB’s mission is the CROPS project, an innovative platform dedicated to education and experimentation. Backed by NEPI Rockcastle and Promenada Mall, this initiative connects art and design students from around the globe with mentorship, resources, and opportunities to transform ideas into reality. Competitions, scholarships, and access to industry professionals foster not only artistic expression but also the entrepreneurial skills essential for today’s fashion landscape.
A Celebration of Global Talent
The CROPS competition attracted 204 sketches from 34 designers spanning eight countries—Romania, Croatia, Poland, Serbia, Bulgaria, Macedonia, Egypt, and Moldova. With the support of 16 partner universities, these submissions evolved into a vibrant, collaborative collection.
Seven designers emerged as winners, representing the creative brilliance of the CROPS initiative. Antonija Bracanovic, Cristina Andreea Petraru, Erin Beatrice Gregor, Fatme Hasan, Iulia Gabriela Vlejoanga, Roksana Sendecka each received €200 to honor their innovative contributions.
From Vision to Reality
CROPS thrives on transforming imagination into tangible creations. Each designer’s work reflects a distinct narrative shaped by cultural influences, personal aesthetics, and bold innovation. Cristina Andreea Petraru’s dynamic silhouettes challenge convention, while Erin Beatrice Gregor’s designs seamlessly merge modernity with poetic nuance. Iulia Gabriela Vlejoanga’s avant-garde perspective and Antonija Bracanovic’s reinterpretation of heritage highlight the diversity of the collection.
Production took place at NAGUN Atelier in Sibiu, Romania, using recycled materials and design waste, including contributions from esteemed designer Ioana Ciolacu. This sustainable process, from pattern-making to final stitching, underscores a commitment to quality craftsmanship and environmental stewardship.
Accessories elevated the collection further. Bags designed with master craftsman Lucian Sopa featured luxurious artistry, while Daiana Stancioiu’s scarves, produced in local factories and sewn by Romanian artisans, captured the essence of local craftsmanship. FlashJewels contributed contemporary jewelry that embodied the project’s ethos of innovation and sustainability. Even the packaging adhered to these values, crafted entirely from recycled materials.
Rethinking Fashion Entrepreneurship
CROPS is a data-driven experiment. Each stage of the production process, from concept to consumer interaction, has been meticulously analyzed to generate actionable insights for students and professionals. By pricing items based on potential for mass production, the project also explored market feasibility. With financial backing from NEPI Rockcastle, the pieces were sold below production cost to emphasize the educational mission of CROPS.
A Lookbook of Excellence
The CROPS project culminates in an elegant lookbook that breathes life into the collection. From bold shapes to intricate details, the designs embody the essence of creativity and sustainability. The lookbook captures the journey of each piece, showcasing the fusion of diverse perspectives and innovative techniques.
A Collaborative Effort Behind the Scenes
CROPS is a true celebration of teamwork. Under the creative direction of Landiana Cerciu, with visual content by Florin Opriș and production guidance from Mitichi Preda, the project’s campaign came alive. Model Daria Ignat brought the designs to life, while beauty by Jacqueline Barth and behind-the-scenes direction by Adrian Murgea from Marc Media highlighted the process.
Discover the CROPS Collection
Now on display at Promenada Mall, the CROPS collection invites visitors to immerse themselves in a world where sustainability meets creativity. From exquisitely crafted accessories to garments that tell a global story, the collection exemplifies the future of fashion.
The CROPS project is more than a showcase—it’s a movement redefining what’s possible in fashion. As FEERIC HUB continues to champion emerging talent, it’s not only shaping trends but leaving an indelible mark on the industry’s future.
Find more information on Feeric.com.