On the morning of July 17th, the shows of the seventeenth edition of Feeric Fashion Week began, under a mix of anticipation and nervousness that only precedes a different kind of runway. Hooldra inaugurating the edition. In front of the audience, huge containers of discarded clothing stood like silent giants, suddenly reminding everyone that fashion also has a dark side: inside them, more than three tons of textile waste collected in just six weeks.
Then the manifesto began. A cascade of clothing gave way to deconstructed dresses, jackets reborn from forgotten pieces, textures that spoke as much of yesterday as of tomorrow. Each look was tangible proof that fashion can be reincarnated, that the “old” can be reinterpreted until it becomes eternal.
It was not about nostalgia, it was about future. The sixties, reimagined with a contemporary pulse by young industry talents across europe and supersived by Daiana Stancioiu, wove a bridge between generational threads of another life. Cardinalia Models shaped and refined the concept.
Among those who walked the runway, there was no single mold. Different bodies, different ages, different styles, presences that broke with the cliché of the homogeneous catwalk. It was a collection that not only recycled garments: it also recycled the stereotypes of who can wear fashion and how it should be shown, carrying diversity as its flag.
Hooldra did not simply present clothes in Feeric; it presented a path. “Timeless Threads” is not simply a fashion proposal, it’s a call to action. And it reminded us once again that the timeless does not lie in following trends, but in defying the ephemeral. This was no longer waste: it was the symbol of an industry that, if it chooses, can still reinvent itself.
Main Pic by Florin Opris. · Runway Photos by Cornel Petrus. · Written by Alejandro D Lomas.