US’ Tommy Hilfiger names Virginia Ritchie as new global CMO

Tommy Hilfiger Appoints Virginia Ritchie as Global Chief Marketing Officer

Tommy Hilfiger, the renowned American fashion brand, is delighted to announce the appointment of Virginia Ritchie as the new Global Chief Marketing Officer. Reporting directly to Martijn Hagman, CEO of Tommy Hilfiger Global and PVH EMEA, Ritchie will take charge of overseeing all aspects of the global marketing organization.

With an impressive 13-year tenure within the PVH family, Virginia Ritchie has played a pivotal role in shaping Tommy Hilfiger’s global consumer engagement strategy. Her expertise lies in adeptly bringing the brand’s campaigns, activations, and products to life across a diverse range of marketing and commercial touchpoints.

Ritchie’s journey at PVH encompasses senior marketing leadership roles across the Americas, EMEA, and APAC regions. She has also spent two years leading global brand operations, demonstrating her proficiency in strategic planning and prioritization across marketing, merchandising, and design.

With over 15 years of experience in the field of global marketing, Ritchie boasts a multifaceted skill set. Her expertise spans strategic marketing, consumer engagement, full-funnel media, and communications. She has also been instrumental in developing culturally relevant talent partnerships, collaborations, and innovative campaign creative.

Martijn Hagman, CEO of Tommy Hilfiger Global and PVH EMEA, expressed his confidence in Ritchie, stating, «Virginia is an experienced and highly regarded brand leader within our organization. Over her remarkable 13-year journey with PVH, she has cultivated a profound understanding of the Tommy Hilfiger brand DNA. Virginia has consistently championed transformations and evolutions that keep Tommy Hilfiger aspirational and relevant for our consumers. Her leadership will undoubtedly help us strengthen our connection with consumers, leveraging the immense strengths of our global Tommy Hilfiger brand.»

This strategic appointment reinforces Tommy Hilfiger’s commitment to staying at the forefront of the fashion industry, ensuring a vibrant and lasting presence in the hearts of consumers worldwide.

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