In a strategic move, Bata India collaborates with Authentic Brands Group to bring the globally acclaimed lifestyle brand, Nine West, to the Indian market. Bata India takes the reins in manufacturing, marketing, and distributing Nine West footwear and accessories, aiming to position it as the ultimate lifestyle brand in the country.
Expressing excitement about the partnership, Gunjan Shah, Managing Director, and CEO of Bata India stated, “We are thrilled to partner with Authentic for Nine West, a global fashion brand. This collaboration aligns with our ongoing effort to transform Bata India into a hub of style and innovation, in line with our commitment to manufacturing in India. By offering Nine West’s premium collection, we are dedicated to bringing the best of global fashion to our customers.”
This strategic alliance is poised to expand Bata India’s premium product portfolio, meeting the surging demand for branded lifestyle goods in India. With Nine West’s global presence in 40 countries, Bata India plans to leverage its extensive store network to elevate the label in India.
Henry Stupp, President of Lifestyle for EMEA and India at Authentic Brands Group, expressed delight, stating, “We are thrilled to partner with Bata India to launch Nine West in this crucial region. This collaboration opens new avenues for fashion enthusiasts seeking the latest trends in footwear and accessories inspired by global fashion. With Bata India’s extensive network, we aim to establish Nine West as a go-to lifestyle brand in this strategic market.”
Get ready for a fusion of global style and innovation as Bata India and Authentic Brands Group unite to make Nine West a fashion staple for Indian consumers.