Philippe Benacin of Interparfums on Lacoste, a future niche brand and perfume prices

Philippe Benacin, Interparfums CEO, is bullish on Lacoste’s fragrance license, eyeing a robust €50-60 million first-year revenue. Lacoste, a globally recognized brand, is poised to lead Interparfums’ portfolio. The company plans a swift repositioning of Lacoste to rival luxury counterparts. Benacin unveils a niche fragrance brand slated for 2025, targeting exclusive retailers, mainly in Asia. This strategic foray into niche perfumery aims to capitalize on a growing market segment, potentially elevating the group’s financial performance.