Paper Planes Unveils Its Premier Brick-and-Mortar Store in Soho, NYC

Prepare for a game-changing addition to the world of fashion and lifestyle as Paper Planes, the dynamic brand under the ownership of Jay-Z’s Roc Nation, gears up to inaugurate its very first permanent retail store this Saturday. Nestled in the heart of vibrant Soho, New York City, this store promises to redefine your fashion and lifestyle experience.

Conveniently located at 252 Lafayette Street, this store offers an exclusive opportunity for customers to get an insider’s look at upcoming season collections before they make their debut on the brand’s online platform.

Fashion-forward enthusiasts, take note of the much-anticipated Paper Planes holiday 2023 collection, a treasure that will be exclusively available at the Paper Planes store starting October 2023, a full month ahead of its online release in November 2023.

Additionally, visitors can immerse themselves in a captivating array of new releases from the Paper Planes fine artist collaboration series. Building upon the tremendous success of the debut collaboration with artist Jammie Holmes in August 2023, this artistic journey promises to be unlike any other.

But the excitement doesn’t stop there – the Paper Planes store has plans to host captivating collaborations with recording artists and album signing events. A highlight among these exclusive offerings is the ‘Vic Mensa x Paper Planes’ collaboration, featuring the renowned recording artist Vic Mensa, available for in-store purchase.

Lastly, prepare to be enthralled by the exclusive showcase of NFL x Paper Planes products, a testament to the brand’s commitment to versatility and innovation.

Don’t miss this chance to be part of a groundbreaking experience in the heart of Soho, where the worlds of fashion, art, and music converge in the realm of Paper Planes.

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