After inaugurating a first physical space in Paris last fall, Nona Source is crossing the English Channel to set up a new exhibition space. The unused materials resale platform, created by luxury group LVMH in 2021, is moving inside The Mills Fabrica in the British capital. It is an innovation center, focused on sustainability, which opened its doors last summer just steps from King’s Cross station.
The Nona Source space within The Mills Fabrica, which opened on May 11, welcomes fashion and design professionals wishing to purchase quality fabrics and leathers that LVMH brands do not use (Louis Vuitton, Celine, Fendi, Dior, Givenchy, Kenzo). These materials are sold on average for 70% less than the wholesale price. The space will be open to the public from Monday to Friday, by appointment.
Nona Source is one of the projects initiated by the luxury group to move towards greater circularity of its model. «I am very happy that for our first anniversary we can open a showroom in London, in one of the most creative places in the world. It is a great step forward in Nona Source’s ambition to develop circular creativity, reuse and support young designers and creative brands,» comments Romain Brabo, co-founder of the platform.
The Stella McCartney brand, in which LVMH invested in 2019, already uses the Nona Source website to source supplies. Its founder estimates that it is «a platform that is revolutionizing the fashion industry», considering that currently «only less than 1% of the materials used to produce new clothes are recycled».
It should be recalled that in September 2021, Nona Source was installed in the sustainable fashion accelerator La Caserne, in Paris.