As part of its global tour marking the 10th anniversary of the beloved Teddy Bear coat, Max Mara presents The Fluffy Residence in London’s Covent Garden from December 16-26. This whimsical installation, entirely crafted in Teddy fabric, offers a unique, immersive experience. The iconic camel-colored, cocoon-cut coat has been a perennial favorite, and The Fluffy Residence celebrates its enduring status. After successful stops in Chengdu and Milan, the Covent Garden exhibit is a must-visit, allowing visitors to escape into the world of Teddy fabric. Following the Teddy Ten pop-up at Harrods, this celebration introduces special-edition products and a Teddy Bear Icon Coat for kids aged 5-12. Book a visit on the Max Mara website for fast access to this enchanting experience.
