Max Mara Celebrates Teddy Bear Coat’s 10th Anniversary with Covent Garden Installation

As part of its global tour marking the 10th anniversary of the beloved Teddy Bear coat, Max Mara presents The Fluffy Residence in London’s Covent Garden from December 16-26. This whimsical installation, entirely crafted in Teddy fabric, offers a unique, immersive experience. The iconic camel-colored, cocoon-cut coat has been a perennial favorite, and The Fluffy Residence celebrates its enduring status. After successful stops in Chengdu and Milan, the Covent Garden exhibit is a must-visit, allowing visitors to escape into the world of Teddy fabric. Following the Teddy Ten pop-up at Harrods, this celebration introduces special-edition products and a Teddy Bear Icon Coat for kids aged 5-12. Book a visit on the Max Mara website for fast access to this enchanting experience.