Versace proudly welcomes Rosy Zhao as its new global brand ambassador, marking this announcement on the acclaimed 25th anniversary of the Chinese actress, TV hostess, and singer.
This strategic move underscores Versace’s commitment to enhancing its appeal and relatability in China. Zhao, also known as Zhao Lusi, embarked on her acting career in 2017 and swiftly ascended to become one of China’s foremost stars, renowned for her innate talent.
With leading roles in popular television dramas like «Who Rules the World,» «Love Like the Galaxy,» and the critically acclaimed Netflix series «Hidden Love,» Zhao has garnered international acclaim, solidifying her position as one of China’s leading talents.
Donatella Versace expressed her excitement about Rosy joining the Versace family, lauding her style, energy, and spirit, describing her as a powerful Versace Woman.
A devoted admirer of Versace, Zhao frequently showcases the brand, including her recent appearance at the Spring/Summer 2024 fashion show in Milan. This partnership not only celebrates her influence in China but also underscores Versace’s global impact.
«The power of Versace is evident in its perfectly designed clothes and stunning Italian craftsmanship. For me, the real power of Versace is how it makes me feel my personal strength when I wear it. Thank you, Donatella; I can’t wait to start this exciting chapter together!» enthused the Chinese star.
Versace continues to fortify its global presence by aligning with influential personalities like Rosy Zhao, marking a significant milestone in the brand’s journey.