Hammerson Elevates Irish Shopping Experience: New Brands and Trends for the Festive Season

In an exciting prelude to the holidays, Hammerson, the commercial property leader, is reshaping the retail landscape in Ireland with dynamic additions to three key shopping hubs: Dundrum Town Centre, The Ilac, and Swords Pavilions. With a commitment to innovation and customer satisfaction, Hammerson introduces new uses, leading brands, and market-firsts to enhance its Irish portfolio.

Dundrum Town Centre welcomes the much-anticipated arrival of Dunnes Stores, unveiling a spacious 55,000 sq ft store. This landmark addition, part of the center’s major reconfiguration, introduces contemporary brands that promise to engage and captivate new and loyal customers alike.

Adding to the excitement, renowned leisure and sports footwear giant Skechers is set to open a 4,000 sq ft store in December, bolstering Dundrum’s athleisure category, a standout performer across Hammerson’s diverse portfolio. Sinead Keary the Label, a collaboration between Irish stylist Sinead Keary and makeup artist Sarah Keary, brings a touch of glamour with a Christmas pop-up store.

The Ilac now boasts Foot Locker as its athleisure anchor, joining an impressive lineup of high-profile brands. Liverpool FC, a recent addition, opens merchandise stores at both The Ilac and Swords Pavilions. Following a successful pop-up at Swords Pavilions, Liverpool FC is gearing up for a new 3,800 sq ft store, offering the latest kits, souvenirs, and gifts for the festive season. Customers at The Ilac can look forward to an expanded 2,400 sq ft Liverpool FC store in the coming year.

These developments follow recent openings like Penneys, Nike Live, Superdrug, and Tag Heuer. Connor Owens, Managing Director of Asset Management (Ireland), expresses enthusiasm about these new signings, highlighting Hammerson’s ability to revitalize its portfolio. Emphasizing a focus on placemaking and introducing leading brands, Hammerson is poised to captivate new and loyal audiences in 2023. Stay tuned for an extraordinary retail experience!

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