Discover the festive spirit with Flannels’ «We Are The Party» campaign, a dynamic celebration of the holiday season. In a groundbreaking move, the luxury retailer has taken over London’s Oxford Street with the Flannels X flagship transformation, offering a unique and immersive shopping experience.
Flannels X: An Immersive House Party Journey
Experience the ultimate shoppable house party at Flannels X, where each section mirrors the vibrant and eclectic vibes of a youth-led celebration:
- The Lounge: Explore bespoke festive displays, must-have accessories, and a dedicated gifting area.
- The Garden: Discover outerwear essentials from cult favorites and exclusive activations.
- The Bedroom: Dive into exclusive drops and viral collaborations from renowned brands.
- The Boudoir: Step into a walk-in wardrobe fantasy with offerings from Flannels Rental and curated contemporary womenswear labels.
- The X Bar in the Kitchen: Indulge in a bougie mid-shop pit-stop with premium drinks and snacks.
Beauty and Beyond: Flannels X Beauty Experience
The Beauty Bathroom introduces Flannels X to the world of makeup and haircare, featuring renowned brands like Charlotte Tilbury and an immersive GHD styling station. Explore limited-edition Beauty Christmas Crackers and try your luck with the Beauty Vending Machine.
Homewares Debut: Flannels Home Takes Center Stage
Flannels Home, making its debut, adds the finishing touch to the house party experience. Explore a curated collection of designer homewares from Versace, Off-White, Assouline, Dolce&Gabbana, and more.
Capturing the Essence: «We Are The Party» Campaign
Styled by Kyanisha Morgan and captured by Crowns & Owls, the campaign embodies the energy and intimacy of a house party. The vibrant atmosphere in the visuals perfectly aligns with the spontaneity and social connection of Flannels’ ethos.
Celebrate the Season at Flannels X: A Year-End Extravaganza
Flannels CMO Beckie Stanion expresses excitement about the campaign, stating, «We Are The Party» encapsulates the brilliance of the year at Flannels, bringing the campaign to life within the store’s immersive set build and carefully curated shopping experience. Immerse yourself in the season’s celebration at Flannels X!
Explore the latest fashion, accessories, beauty, and homewares at Flannels X on Oxford Street. Join the festivities and make this holiday season unforgettable.