Experience the closing chapter of an era as Fenwick’s flagship New Bond Street store, a fixture in London’s luxury shopping scene for 133 years, gears up for its closure in early February. While an official closing date is pending confirmation, sources reveal that the store is in its concluding weeks, launching a significant closing down sale.
As part of the farewell, Fenwick’s website has initiated an exclusive ‘archive sale’ for the Bond Street location, offering an enticing 70% discount on a myriad of items available in-store and online.
The decision to close and sell the building was unveiled in December 2022, with property developer Lazari Investments securing the iconic location for around £430 million. The ambitious redevelopment plan envisions a transition into an office-led mixed-use development, featuring two floors dedicated to retail, a vital component given its prestigious position on New Bond Street.
Situated at the junction of Brook Street and New Bond Street, the redevelopment aims to futureproof the location, offering «world-class retail accommodation» on street level and the first floor, complemented by upscale offices above. While the building is not listed, it falls within the Mayfair Conservation Area.
The retail space has undergone a transformation, reducing from five floors to three, with the lower-ground and third floors now closed to customers.
Reports from late 2020 hinted at the sale, citing performance disparities compared to Fenwick counterparts in Brent Cross, Kingston, and Newcastle. This strategic move streamlines operations and marks a shift in focus.
Fenwick’s flagship status now rests solely with its Newcastle store, currently undergoing a £40 million multi-year investment makeover, solidifying its place as the primary flagship location.