Amazon Prime’s Big Deals Day on October 10th and 11th left an indelible mark on the UK’s online retail landscape. New data from industry leaders, Wunderkind and Sensormatic, reveals a remarkable 3.3% surge in online revenues, setting the stage for a vibrant holiday season.
What’s even more captivating is the early commencement of the festive shopping frenzy. Savvy shoppers embarked on their Christmas gift hunt, scouring the internet for exceptional deals.
Wunderkind, a premier customer engagement platform, meticulously analyzed data from over 42 million shopper journeys spanning October 2-15, 2023. Their findings unveiled an extraordinary «halo» effect generated by Amazon Prime Day. This effect ignited a shopping spree across various retailer websites, resulting in a significant 7.69% surge in web traffic compared to the previous week. Shoppers were on a mission to validate and secure the best deals.
This phenomenon was further amplified by competing retailers, who also rolled out enticing discount offers, vying to rival Amazon’s monumental sale event and recapture market share.
Meanwhile, Sensormatic, a shopper traffic analysis authority, conducted a study among over 1,000 UK shoppers, revealing a compelling trend. In the face of economic uncertainty and tightened household budgets, an impressive 49% of UK consumers had already initiated their gift-buying endeavors by October. An additional 38% were gearing up to commence their Christmas shopping earlier this year. The motivations are twofold: the quest for unbeatable deals and the desire to spread the cost of holiday shopping.
As Jon Halley, Regional VP at Wunderkind, emphasizes, «In the midst of rising living costs, consumers are more determined than ever to maximize their discretionary spending. This underscores their vigilant pursuit of the most enticing Christmas shopping deals.»
Consumers have honed their expertise in navigating extended discount periods and major sale events, like Amazon Prime Day and Black Friday. They’re not just shoppers; they’re hunters for outstanding value.