EviDens de Beauté, the luxury skincare brand, celebrated a momentous occasion with the official opening of its inaugural counter in China, located within Hangzhou’s prestigious Intime Department Store. This striking counter embodies the brand’s unwavering commitment to French elegance and sophistication, paying homage to its visionary founder, Charles-Edouard Barthes. The space is thoughtfully designed, featuring meticulously arranged product displays, an exclusive skincare zone, and a dedicated area for testing facial devices. It offers customers an inviting and intimate atmosphere in which to fully engage with the brand.
In a bid to introduce an unparalleled spa experience to Hangzhou, EviDens de Beauté has unveiled «La Maison,» a hidden gem that evokes the charm of Paris’s 16th arrondissement. Tucked away within the Intime Department Store, this secluded spa sanctuary caters exclusively to EviDens de Beauté’s esteemed VIP clientele.
To coincide with this momentous occasion, EviDens de Beauté has launched an exciting nine-day pop-up store. The pop-up prominently showcases the brand’s emblem on an exterior wall and features a large electronic screen.
Sophie K/Vella, Global Marketing Director at EviDens de Beauté, expressed, «Our new boutique and brand spa room serve as essential platforms for direct communication between the brand and consumers, enabling consumers to not only enjoy professional skincare services but also gain a deeper understanding of our products. These spaces also allow us to directly capture consumer feedback, understand their needs and expectations, and thereby enhance products and services. Building upon our existing online presence, EviDens de Beauté is strategically expanding its offline footprint. We aim to provide Chinese consumers with a comprehensive and unparalleled luxury skincare experience.»
Since its inception in 2008, EviDens de Beauté has garnered a global presence, gracing the shelves of iconic luxury department stores such as Harrods in London, Tsum in Russia, and BFF in Thailand.