Deckers Brands has made a resounding announcement, showcasing a remarkable 24.7% surge in sales, reaching a total of $1.092 billion for the second quarter. This impressive growth was propelled by double-digit expansion across all channels and markets, driven by extraordinary performance from its Hoka and Ugg brands.
Headquartered in Goleta, California, the brand reported an astounding 38.8% surge in direct-to-consumer net sales, reaching a substantial $331.7 million for the three months ending on September 30. Concurrently, wholesale net sales showed a robust increase of 19.4%, totaling $760.2 million.
Regionally, the U.S. footwear giant witnessed a 21.1% upswing in domestic net sales, amassing a total of $748 million, while international net sales skyrocketed by a notable 33.3% to $343.9 million.
Segmenting the brands, Ugg celebrated an impressive 28.1% sales increase, achieving a remarkable $610.5 million in sales, closely followed by Hoka brand sales, which reached $424 million, marking a significant 27.3% increase. These exceptional gains overshadowed a 28.4% decline in Teva sales and a 28.5% decrease in Sanuk sales, respectively.
Within the portfolio of brands, including Koolaburra sales, there was a noteworthy 7.2% increase, amounting to $30.6 million.
Notably, net income for the quarter showed significant growth, reaching $178.5 million, a substantial increase compared to the $101.5 million achieved during the same period the previous year.
Dave Powers, President, and CEO, expressed his satisfaction, noting, «The strong demand for our Hoka and Ugg brands continues to drive exceptional performance, resulting in record revenue and earnings for Deckers in both the second quarter and the first half of fiscal year 2024. Our team’s ability to deliver compelling products and establish emotional connections with consumers through engaging marketing campaigns sets our brands apart in a competitive marketplace. Our strategic approach, led by our DTC channel, remains pivotal to our success. We are committed to upholding the integrity of our strong brands and delivering on our increased outlook while staying aligned with long-term objectives.»
This outstanding performance has led Deckers Brands to anticipate full-year sales of approximately $4.025 billion, reflecting a positive revision from the previous guidance of around $3.98 billion for the twelve months.