David Yurman, the renowned American luxury jewelry brand, proudly introduces the Sculpted Cable bracelet, featuring Sofia Richie Grainge as the brand’s latest global ambassador.
The Sculpted Cable bracelet offers a modern twist on David Yurman’s iconic helix design, elegantly transformed into a more subtle and lower-profile relief. Its graceful wave-like patterns pay homage to the brand’s original Cable motif, enriching the existing Sculpted Cable collection. This exquisite creation is available in 18K yellow, rose, and white gold variations, and can be adorned with hand-set pavé diamonds for an added touch of brilliance and opulence.
The development of this new Sculpted Cable design was a meticulous process spanning several years. The latest iteration showcases the Cable’s distinctive curves, reimagined into slimmer, more refined profiles. One of the standout versions of the bracelet dazzles with 170 hand-set diamonds in graduated sizes, totaling an impressive 1.7 carats.
The accompanying campaign captures the bracelet’s allure against the breathtaking backdrop of the Kellogg Doolittle House in Joshua Tree, California. The renowned fashion photographer Glen Luchford skillfully captured the essence of the collection, with styling curated by Elin Svahn, all under the visionary creative direction of Evan Yurman.
Throughout the campaign, Sofia Richie Grainge effortlessly embodies the spirit of laid-back luxury, a hallmark of David Yurman’s brand identity. She exudes confidence and elegance, epitomizing the notion of forging one’s own path.
«Sofia is a style icon with endless charm, and we’re delighted to collaborate with her,» added Evan Yurman. «She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.»
With the Sculpted Cable bracelet, David Yurman continues to redefine modern luxury and timeless elegance, inviting individuals to celebrate their unique style and sophistication.