British Style Icons Criticize Throwaway Fashion Culture During London Fashion Week

London Fashion Week saw the involvement of renowned British style icons, including designer Vivienne Westwood and model Lily Cole, in condemning the throwaway fashion culture. They’ve lent their support to Oxfam’s «Second Hand September» campaign, which promotes the reuse, rewearing, and recycling of clothing.

Oxfam GB Director Danny Sriskandarajah emphasized the significant environmental impact of the fashion industry. He praised the London fashion community for backing Oxfam’s mission to encourage second-hand shopping as a more sustainable alternative.

Numerous celebrities have contributed clothing items to Vestiaire Collective, a resale clothing platform, with proceeds benefiting Oxfam. This initiative boasts over eight million members in 50 countries.

Vivienne Westwood donated a handbag, and designer Henry Holland gave shoes, echoing the message: «Buy less, choose well, make it last.»

Actress Rachel Weisz, models Daisy Lowe and Stella Tennant, and singer Paloma Faith have also embraced this sustainable fashion movement.

Oxfam’s research revealed that the carbon footprint generated by new clothes purchased in the UK every minute exceeds that of driving a car around the world six times. Sriskandarajah emphasized that fashion can be both eco-friendly and cost-effective, with buying second-hand being a crucial step toward more sustainable consumption.

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