In a historic achievement, The Body Shop, a pioneer in eco-friendly practices, has become the world’s first beauty brand to attain 100% certification from The Vegan Society for all its product formulations. This milestone, surpassing the 60% target set in 2021, reinforces The Body Shop’s commitment to vegan principles and ethical beauty.
The rigorous certification process involved an exhaustive assessment of suppliers and raw material manufacturers, validating over 4,000 ingredients across the brand’s extensive product catalog. This accomplishment not only underscores The Body Shop’s environmental leadership but also responds to the escalating consumer demand for vegan beauty products.
As the vegan cosmetics industry anticipates a robust 6.31% compound annual growth rate between 2023-2028, reaching an estimated $24 billion by 2028, The Body Shop’s strategic move aligns seamlessly with the evolving preferences of health and beauty consumers. Notably, more than one in 10 young consumers consider ‘vegan’ a crucial factor in their purchase decisions.
Ian Bickley, CEO of The Body Shop, expressed pride in this global first, highlighting the brand’s history of pioneering initiatives against animal testing. The achievement reflects The Body Shop’s unwavering dedication to cruelty-free practices, including the use of cruelty-free musk in fragrances.
Chantelle Adkins, Director of Business Development at The Vegan Society, lauded the brand’s monumental effort, envisioning this milestone as a catalyst for global standards in the beauty industry. The Vegan Society hopes that The Body Shop’s achievement inspires widespread change, promoting ethical practices and reducing animal exploitation.
To complement this groundbreaking announcement, The Body Shop plans to launch a captivating marketing campaign that playfully addresses the common reactions associated with the «V-word,» engaging consumers with its ethical journey.