Authentic Brands has entered into a strategic partnership with Liberated Brands to oversee retail and e-commerce operations for a range of iconic brands, including Quiksilver, Billabong, Roxy, RVCA, Honolua, and Boardriders, in the United States and Canada. Liberated Brands will also serve as the license partner and wholesale distributor for Billabong, RVCA, and Honolua adult sportswear, activewear, swimwear, outerwear, headwear, and base layer products in these regions. With a strong track record in brand building, technical design, specialized retail, athlete ambassador management, sports marketing, and digital expertise, Liberated Brands is well-positioned to expand the presence of these beloved brands across North America and beyond.
Todd Hymel, CEO of Liberated Brands, expressed enthusiasm for this partnership and the opportunity to drive the growth of Billabong, RVCA, and Honolua, while also managing retail operations for lifestyle brands inspired by skate, surf, and snow. Liberated Brands’ dedication to innovation and community engagement aligns with Authentic Brands’ vision for strategic expansion and growth.
Nick Woodhouse, President and CMO at Authentic Brands, emphasized Liberated’s unwavering commitment to innovation and community engagement as qualities that make them an ideal partner for managing these brands. Together, they aim to implement a strategic vision for growth and enhance the brands’ presence in the US and Canada.
In recent months, Authentic Brands has significantly expanded its brand portfolio with acquisitions, including Hunter, Boardriders, Ted Baker, and Rockport, as part of its strategic growth initiatives.