Authentic Brands Group (Authentic), the parent company of Aéropostale, has announced a strategic partnership with Kidz Concepts to introduce a new line for boys and girls in the United States under the iconic Aéropostale brand.
Slated for an early 2024 release, Aéropostale Kids will offer an extensive range of clothing options for boys and girls, spanning sizes 0 to 16, all featuring the brand’s signature logo and design elements.
This collection will encompass sportswear, activewear, swimwear, and performance outerwear, designed to capture the youthful spirit of Aéropostale while ensuring comfort and durability for children.
Naushaba Moeen, Executive Vice President of Lifestyle at Authentic, expressed her excitement, stating, «We are thrilled to announce our partnership with Kidz Concepts for Aéropostale Kids. This collaboration allows us to expand the brand’s reach and introduce a new collection of styles that embody the essence of Aéropostale’s dynamic, fashionable, and comfortable designs. We eagerly anticipate working with Kidz Concepts to grow the Aéropostale brand and enter the children’s apparel market.»
This move follows Authentic Brands Group’s strategic acquisitions, including Hunter, Boardriders, Ted Baker, and Rockport, demonstrating their commitment to expanding their brand portfolio.
Jason Gindi, President of Kidz Concepts, shared his enthusiasm about the partnership, saying, «We are very excited to partner with Authentic to introduce one of the most recognizable American brands to new audiences. We look forward to diversifying the brand’s offerings with fresh and youthful designs for a new generation of consumers.»
With this partnership, Aéropostale Kids is poised to make a stylish and comfortable entrance into the children’s apparel market, catering to the dynamic and fashion-forward needs of young consumers.