Explore the urban charm of Aether’s new store in the heart of SoHo, NYC! Located at 81 Grand Street, this 1,800-square-foot space seamlessly blends Aether’s iconic aesthetic with a touch of city sophistication.
Renowned Paris-based designer Thierry Gaugain’s innovative interior concept takes center stage, featuring wooden and LED-lit crates that harmonize with Aether’s classic white and gray palette. The store’s ambiance is elevated with ‘Snoley,’ a custom 1973 Harley Davidson Aermacchi snow bike crafted by conceptual designer J.Ruiter. Additional design touches by LA-based designer Sean Daly, including custom aluminum cladding, enhance the overall experience.
Step inside to explore Aether’s latest collections, featuring performance-driven outerwear and premium outdoor essentials for both men and women. The store also offers the chance to acquire remaining stock from collaborations with esteemed brands like Bamford London and Mackintosh.
Founder Jonah Smith expresses excitement about the new venture, stating, “Our customers are true explorers of life—unapologetic and fearless—and we look forward to helping them prepare for their next journey at our beautiful new space downtown. The energy and pulse of New York are unparalleled, and we are proud to be part of creating a life well-lived for our customers in the city.”
Aether, founded by Jonah Smith and Palmer West, returns to SoHo, marking the exciting first step in a larger expansion plan. With additional stores in Los Angeles, San Francisco, Denver, Aspen, and Jackson Hole, Aether is ready to redefine your urban exploration.
Experience the reimagined Aether store in SoHo—where style meets adventure!