In a significant move, brand management giant WHP Global has successfully concluded the acquisition of the esteemed Dutch designer clothing company, G-Star Raw. Concurrently, WHP Global has unveiled plans to inaugurate a strategic European office in the dynamic city of Amsterdam.
In this pivotal deal, the original sellers will retain a strategic minority stake in G-Star Raw, ensuring a synergistic collaboration. The existing leadership, led by CEO Rob Schilder, will continue to steer the brand’s operations from its Amsterdam headquarters, overseeing crucial omni-channel functions.
With a remarkable trio of acquisitions in 2023, WHP Global’s expansive portfolio now encompasses over 10 influential consumer brands, collectively amassing an impressive $7 billion in global retail sales. This strategic maneuver aligns seamlessly with WHP Global’s commitment to amplifying its presence and nurturing the growth of iconic brands within its purview.