In celebration of its 30th anniversary, Viktor&Rolf partners with Specsavers in the UK for the exclusive eyewear collection, «Roses for Eternity.»
Renowned for its avant-garde fashion, Viktor&Rolf draws inspiration from the timeless beauty of flowers, a recurring theme seen in iconic creations such as the Flowerbomb fragrance and couture collections.
This limited-edition eyewear collection features a distinctive metal rose on the temples, symbolizing the brand’s commitment to eternal elegance. Viktor&Rolf pays homage to tradition, stating that «what is dipped in silver is cherished forever,» a nod to previous collections celebrating the timeless allure of silver. Crafted from bio acetate, the frames blend innovation with sustainability.
Recently launched at Specsavers, the collection offers a range of eyewear priced at £169 for a single vision pair, bringing Viktor&Rolf’s avant-garde aesthetic to the mass market-to-premium optical chain.
Following the designer label’s 30th-anniversary fashion showcase during couture week, this milestone collection reflects Viktor&Rolf’s commitment to timeless style. The brand entered its anniversary year under new leadership, appointing Matteo Franceschini as CEO, a seasoned executive from within the ranks of OTB, the Italian fashion group that acquired the brand 15 years ago.
Explore the exclusive «Roses for Eternity» collection at Specsavers and embrace Viktor&Rolf’s unique vision of enduring elegance.