Indulge in the future of fashion at Pickle’s groundbreaking peer-to-peer rental hub, now gracing Manhattan’s West Village at 21 8th Avenue. Elevate your style game with high-quality apparel and accessories sourced from the trendsetting closets of New York City’s fashion elite.
Pickle’s debut brick-and-mortar store is a curated haven, showcasing an ever-evolving selection of sought-after styles, premium brands, and chic accessories. Our in-store stylists stand ready to assist, ensuring you discover the perfect rental for every occasion. Beyond a mere shopping destination, the store doubles as a dynamic content creation hub.
Established in 2021, Pickle has swiftly ascended as a digital sensation, boasting a thriving community spanning tens of thousands. Join the movement by exploring the popular #ShopOnPickle hashtag on TikTok, where users share engaging «get ready with me» videos and captivating closet tours. With over 50,000 items circulated through listings, Pickle users have had the exclusive opportunity to rent pieces from notable personalities like Kit Keenan and Lauren Wolfe.
Pickle’s move from digital prominence to a physical storefront is fueled by a commitment to making fashion rental more convenient, valuable, and community-centric.
Brian McMahon, CEO, and co-founder of Pickle shared the brand’s mission, stating, «We’re on a mission to make high-quality items more accessible, circular, and affordable in every community through convenient peer-to-peer rentals. Our store is the physical extension of our digital brand, making it even easier and more dynamic to experience the benefits of connecting our closets with each other.»
This store opening marks a new chapter for Pickle, following an $8 million seed fund investment, co-led by FirstMark Capital and Craft Ventures. Join us as we redefine the future of fashion—one elegant rental at a time.
