Experience Scandinavian elegance in the heart of London’s Mayfair as Toteme, the Stockholm-based fashion label, proudly inaugurates its first European store outside of Sweden. Located at 12 Mount Street, this 180 sq m flagship seamlessly blends Toteme’s heritage with modern aesthetics, offering a serene and contemporary shopping haven.
The store’s historic Victorian architecture sets the stage for Toteme’s minimalist interiors, adorned with captivating textures and meticulous tiling, prominently featuring limestone on walls, floors, and fixtures. Bronze graphic accents and concealed functional elements, such as mirrors and trays, create an engaging environment ripe for discovery.
Step into Toteme’s Mayfair flagship and immerse yourself in an eclectic collection of artworks and furniture. Curated pieces by 20th-century Swedish designers and contemporary international artists, including Wade Guyton and Carl Milles, add a touch of artistic flair to the space.
Noteworthy furniture selections include a Marc Newson nickel sofa, Otto Schultz armchairs and table, an Olle Engkvist daybed, and lamps inspired by Gunnar Asplund’s functionalist design—originally crafted for Toteme’s New York flagship.
Co-founder Karl Lindman emphasizes the meticulous craftsmanship invested in the London store’s design, offering a minimalist exterior that unfolds into a realm of unique details and textures upon closer inspection.
Explore Toteme’s Mayfair flagship, showcasing pieces from the pre-spring 24 collection across all categories, including the much-anticipated debut of Toteme’s jewelry collection. Immerse yourself in the timeless allure and impeccable design that define Toteme’s European debut in London.