In a significant development for Timberland, Susie Mulder is stepping down as the Global Brand President after a successful two and a half years at the helm. This announcement, uncovered by Footwear News through internal messages, signals a transition period for the iconic American footwear and clothing brand.
Assuming the role of interim president is Nina Flood, the seasoned General Manager for Europe (EMEA). VF Corp, led by Bracken Darrell, strategically appoints Flood, leveraging her extensive experience within the group. Flood’s VF Corp journey began in 2003 as the Marketing Director for Nautica, evolving to her current leadership role. Her portfolio includes overseeing Kipling, Eastpak, and Jansport, with considerations for the potential sale of the latter, as reported by American financial press.
Timberland, a flagship brand under VF Corp, faces challenges following a period of sustained growth. In the first half of its fiscal year ending in late September, the brand reported a 6% decline in sales, totaling $742.5 million. This leadership shift coincides with broader changes within VF Corp, exemplified by the recent departure of Vans CEO, Kevin Bailey.
As Timberland navigates this transition, the interim leadership, led by Nina Flood, aims to uphold the brand’s legacy while adapting to the evolving dynamics of the fashion and footwear industry. Stay tuned for updates on Timberland’s strategic direction and continued impact in the market.
