Embarking on a world tour to celebrate its 20th anniversary, Thom Browne, the renowned American designer, concludes a year-long spectacle that spanned the globe. This commemorative year featured a series of projects, including the release of a monograph, the introduction of an anniversary capsule collection, and a spectrum of events, from exclusive in-store gatherings to captivating exhibitions.
Guided by Rodrigo Bazan, the visionary leader steering the New York-based brand since 2016, the global tour captivated over 1,700 guests. From New York to Milan, the journey unfolded with grandeur, uniting friends, journalists, and devoted customers in a month-long celebration.
Commencing on October 9 in London with a gala dinner at the Victoria & Albert Museum and an exhibition at Harrods, the celebration traversed Tokyo, Seoul, Shanghai, New York, culminating in Milan. Rodrigo Bazan shared, «For us, witnessing the enthusiasm of customers for the brand has been truly incredible,» showcasing event photos and highlighting top clients, including a Seoul family donned in Thom Browne’s signature style.
Thom Browne’s fashion odyssey began in 2003, evolving from a New York workshop specializing in men’s suits inspired by the 1950s to a haute couture debut in Paris in July. The brand’s unique approach to reimagining men’s fashion, coupled with extravagant couture creations, propelled it to unprecedented success, achieving 330 million euros in revenues in 2022, a remarkable 25% increase from the previous year.
Under the umbrella of the luxury group Zegna since 2018, Thom Browne’s label now represents 21% of total sales, sourcing precious fabrics from the group. As of September 30, 2023, turnover reached 280 million euros, indicating a 10% year-on-year increase with organic growth at 15.5%. The third quarter witnessed a notable 30% surge in sales for women’s collections. The brand’s global footprint boasts 109 stores worldwide, with 84 under direct management. In a strategic move, 17 Korean stores were converted into proprietary boutiques this year.
Notable clientele, including Michelle Obama, LeBron James, and Julia Roberts, have contributed to Thom Browne’s visibility during this anniversary year. Key moments included a spectacular runway show at the Opéra Garnier in Paris during Haute Couture Week and the release of the comprehensive commemorative book titled «Thom Browne,» spanning over 400 pages.
The book, available for exploration in the Milan boutique, complements the special collection curated by the designer for the two-decade milestone. Catering to both men and women, the collection revisits classics, prominently featuring the number 2003—the year of the label’s founding—embroidered on most pieces. From cashmere coats to pleated gray flannel skirts, Bermuda shorts to galon-trimmed cardigans, and a Teddy jacket, the ensemble is completed by a briefcase-style bag and a pair of golden glasses.
Thom Browne’s 20th-anniversary celebration is not just a reflection on the past but a testament to the brand’s enduring influence and commitment to pushing the boundaries of fashion. Explore the journey and shop the exclusive collection at Thom Browne.
