Discover TAG Heuer’s grand entrance into Liverpool One, seizing the spotlight at the newly inaugurated 3,600 sq ft boutique, a triumph from the esteemed David M Robinson (DMR). This boutique, the third by DMR at the Grosvenor-operated mall, introduces TAG Heuer’s most extensive boutique in the UK.
Nestled on South John Street, alongside the iconic Rolex flagship store and a dedicated Omega boutique, DMR’s new space is a sophisticated exhibition for TAG Heuer’s premium collections, prominently featuring the acclaimed Aquaracer and Carrera lines. The boutique also offers interactive showcases, shining a spotlight on TAG Heuer’s latest innovation—the Connected Calibre E4.
Designed with TAG’s signature blue aesthetics, complemented by wood and steel accents, the store creates a luxurious ambiance. Guests can indulge in a private lounge and bar, adding an extra layer of exclusivity. Local artist Jessica Slack’s 3D Porsche sculpture, mounted on the wall, pays homage to the enduring collaboration between these renowned car and watch brands.
Rob Deacon, Asset Management Director at Grosvenor, expressed his excitement, noting that «DMR’s commitment to a third store is a clear recognition of the destination’s position as a steadfast home for established brands, re-emphasizing the first-rate caliber of the offer we have curated here.»
Despite challenges in the UK’s luxury watch market, as evidenced in recent results from Watches of Switzerland Group, the opening of new boutiques signals the enduring allure of top-tier high-end watch brands.
