Explore the thrilling fusion of fashion and motor racing as Superdry claims a groundbreaking spot on Envision Racing’s starting grid in a «milestone» partnership.
In this multi-year collaboration, themed «Drive Sustainability in Style,» Superdry and Envision Racing join forces from Season 10 of the FIA Formula E World Championship. Not only does Superdry provide the reigning Formula E champions with an exclusive 10-piece capsule range, but the collaboration extends to a shared commitment to sustainability.
Superdry’s partnership with Envision Racing is a strategic move towards making fashion a force for good. The exclusive kit, featuring sustainable materials like organic cotton, showcases that fashion choices can be both stylish and environmentally conscious. As the Envision Racing team defends their Formula E World Championship title, they’ll be sporting high-performance, eco-conscious products crafted by Superdry.
Beyond fashion, this collaboration is a stake in the ground for impactful change. Superdry and Envision Racing are committed to the ‘Race Against Climate Change’ movement, pledging to inspire change through collaborative marketing campaigns. The goal is to excite and encourage audiences to embrace sustainable fashion choices.
Julian Dunkerton, Superdry CEO, and co-founder are excited about the partnership, emphasizing Superdry’s dedication to positive environmental change. Sylvain Filippi, Managing Director, and CTO at Envision Racing, echoes the sentiment, anticipating an exciting collaboration that goes beyond innovative race kits.
Experience the synergy of fashion and sustainability with Superdry and Envision Racing – a partnership driving meaningful change on and off the track.
