Mark your calendars for a groundbreaking experience at the Podium Festival, presented by digital retail powerhouse SportsShoes.com. Set to take place on March 16 in Leicester, this extraordinary community running and brand exhibition event is poised to redefine the landscape of racing events.
Discover why the Podium Festival is a must-attend spectacle:
1. Unprecedented Scale: Brace yourself for an enormous turnout, with an expected 1,000 runners and 2,000 spectators. This event stands as SportsShoes.com’s most extensive Podium gathering yet, promising a day filled with excitement and unforgettable moments.
2. Record-Breaking Prize Fund: Elevating the stakes, the Podium Festival boasts an extraordinary £30,000 prize fund, setting a new standard for domestic racing events. This impressive sum adds a thrilling competitive edge, attracting top-tier athletes vying for the coveted prize.
3. Innovative Brand Village: Witness history as SportsShoes.com introduces an exclusive brand village, a first-of-its-kind addition to any community racing event. Hosting 10 of the retailer’s brand partners, including industry giants Adidas, Puma, Asics, and more, this village serves as a unique platform for product launches, community activations, and showcasing run crews and brand ambassadors.
4. Diverse Racing Formats: The festival will feature over eight hours of racing in various formats and distances at Leicester College. From junior levels to Olympians, athletes of all abilities will participate, attempting to break both British and European five-kilometer records in elite male and female races.
5. Unmatched Entertainment: Beyond the racing and brand village, the Podium Festival promises 10 hours of non-stop entertainment, including DJs, bands, and live performances. This ensures a vibrant atmosphere throughout the event, creating a unique blend of competition and celebration.
Dan Cartner, Head of Marketing at SportsShoes.com, emphasizes the significance of the Podium Festival, stating, «This will be something the running community has never seen before with the fastest runners competing for the biggest prize pot ever seen in a domestic running event.»
Prepare to witness history in the making at the SportsShoes.com Podium Festival, where community, competition, and celebration converge in an extraordinary blend. Join us for an unforgettable experience in the heart of Leicester.
