In a strategic move to broaden its horizons, media consultancy Splendid Communications has completed the acquisition of DIY Creative, a leading force in streetwear fashion and action sports. While the terms remain undisclosed, this acquisition strengthens Splendid’s foothold in the dynamic realms of street fashion and action sports marketing.
DIY Creative, established in 2017 by the creative powerhouse Kylie Griffiths-Wilson and Carl Wilson, brings a wealth of inside knowledge and expertise to its new parent company. The agency specializes in brand consultancy, PR, influencer marketing, digital strategies, social media engagement, content creation, art direction, design, production, and casting.
Kylie Griffiths-Wilson, Creative Director and former Fashion Editor at Vice magazine, infuses her background in fashion and art into the agency. Notably, she champions inclusivity through her initiative, the London Girls Surf Club. Complementing her expertise, Carl Wilson, a professional skateboarder and acclaimed brand photographer, adds a unique perspective to DIY Creative.
Alec Samways, CEO of Splendid Communications, expressed excitement about the acquisition, emphasizing that DIY Creative’s experience in creative and art direction significantly enriches Splendid’s cultural offerings.
This strategic move aligns with Splendid’s commitment to growth. Over the past 12 months, the agency group, including Splendid Communications, Kingdom Collective, and Riot Communications, has witnessed a remarkable 47% growth in fees. The DIY Creative acquisition positions Splendid for further success in the evolving landscape of fashion, street culture, and action sports marketing.
Explore the dynamic intersection of media, creativity, and culture with Splendid Communications, now fortified by the expertise of DIY Creative in the vibrant world of street fashion and action sports.