In a spectacular display of growth, Sosandar, the leading UK womenswear business, reports a record-breaking quarter with £14.3 million in revenue, marking a remarkable 23% year-on-year leap. The gross margin strengthens to 58.3%, showcasing the brand’s resilience and strategic prowess.
Key Highlights:
- Record Quarter: Sosandar’s latest trading update reveals a stellar quarter, surpassing expectations with robust revenue of £14.3 million, reflecting a substantial 23% YoY increase.
- Gross Margin Expansion: The company’s gross margin expands to 58.3%, a notable improvement from the previous year’s 56.8%. The like-for-like gross margin, excluding wholesale, reaches an impressive 60.7%, up from 57.3% 12 months ago.
- Festive Sales Surge: Sosandar continues its impressive performance into the crucial Christmas month, experiencing extremely strong sales across categories such as partywear, dresses, tailoring, knitwear, and smart trousers.
- Strategic Sacrifices for Margins: The brand strategically sacrifices some profits to boost margins, reducing promotional activity as part of its multi-channel strategy. This results in a material improvement in gross margin, demonstrating a calculated approach to sustained growth.
- Future Growth Prospects: Sosandar anticipates further growth opportunities, including the opening of its first identified store in the UK in spring. The brand aims to drive sales through its site and app, enhance relationships with third-party partners, and expand internationally following successful launches in Australia and Canada.
- Strategic Validation: The performance in FY24 aligns with Sosandar’s strategy to reach a broader customer base globally. The company aims to achieve £100 million+ revenues and a pre-tax profit margin of at least 10% in the medium term.
- Confident Outlook: Sosandar remains confident, trading in line with market expectations for the current financial year. Projections for the year ending March 31, 2024, include revenue of £46.8 million and a pre-tax profit of £0.1 million.