In a highly-anticipated move that has been the talk of investment circles for months, the esteemed French brand Soeur has successfully attracted a significant investor. Fueled by its impressive growth trajectory and robust digital presence, Soeur has emerged as a coveted asset. Style Capital, the renowned Italian investment fund celebrated for its successes with brands like Golden Goose and Zimmermann, has officially announced its acquisition of an 80% stake in Soeur, with the brand’s valuation reaching 70 million euros, as reported by Milano Finanza.
Roberta Benaglia, the Managing Director of Style Capital, has expressed unwavering confidence in Soeur’s potential for growth in the contemporary fashion market. She stated, «We firmly believe that Soeur possesses substantial growth potential in the contemporary fashion market, thanks to its distinct identity and clear creative vision.» Style Capital’s strategic vision for Soeur encompasses maintaining the brand’s existing structure while driving forward its digital transformation, amplifying brand visibility, expanding its global reach, and strengthening its presence in the wholesale market.
Founded in 2008 by sisters Domitille and Angélique Brion, Soeur stands as a prominent French women’s ready-to-wear brand that achieved sales of approximately €20 million in 2019. The brand has set ambitious targets, aiming to reach €50 million in sales by 2023, building on its successful year where it achieved €40 million in sales. Presently, Soeur boasts an impressive network of 48 points of sale and enjoys a presence in some 500 retailers worldwide.
Expressing their gratitude, the founders acknowledged the pivotal role played by Experienced Capital Partners (ECP) in Soeur’s journey to success. With this latest acquisition by Style Capital, ECP will divest its 40% stake in the company, while the founders will retain a 20% stake, marking a significant change in their ownership structure.
Emmanuel Pradère, President of Experienced Capital Partners, lauded Soeur’s remarkable journey and its potential to attain global recognition in women’s fashion. He noted, «We take immense pride in our contribution to the development of this exceptional brand, driven by the visionary leadership of its founders, Angélique and Domitille Brion. Today, it possesses all the elements needed to become a global reference in women’s fashion.»
Specializing in acquiring stakes in premium fashion brands with sales ranging from 10 to 100 million euros, Style Capital continues to hold a majority stake in the Forte_forte brand and minority stakes in the Italian label MSGM, high-end multi-brand chain LuisaViaRoma, and American DNVB Re/done.
