Schuh, the leading footwear retailer, is spearheading a transformative approach to disability, solidifying its commitment to «proactively understanding, spotlighting, and supporting disabled individuals as valued customers and employees.»
In its dedication to Disability Equality, Schuh leverages Disability History Month to showcase advancements across key areas:
- Training Excellence: Schuh’s proprietary training platform, the Schuh Academy, has seen over 82% of store teams completing the Disability Confident training module, while more than 76% have successfully concluded the Autism Awareness module.
- Inclusive Imagery: A substantial increase to nearly 20% in e-commerce imagery featuring disabled models and those with visible differences signifies Schuh’s dedication to authentic representation, up from 15% in the previous year.
- Philanthropic Impact: Schuh’s commitment extends to donating 487 pairs of footwear to Jo’s Odd Shoes, a charitable endeavor benefiting individuals facing unique footwear challenges due to amputation, limb absence, or conditions like CRPS.
- Workforce Inclusivity: Through the Disability Confident Employee pilot initiative, Schuh has paved the way for meaningful work experiences, fostering inclusivity for disabled or neurodiverse individuals in the workforce.
- Digital Accessibility: Teaming up with equality, diversity, and inclusion consultancy partner Goss Consultancy, Schuh ensures its online platforms are accessible to all, aligning with best practices for a universally user-friendly experience.
In celebration of Disability History Month, Schuh introduces its latest charity tote bag — the Disability Equality bag. Crafted in collaboration with Shape Arts and designed by disability advocate and artist Grace Fairley, this tote is available online and across all 124 Schuh stores, priced at £3/€3.44. Profits from sales directly contribute to supporting Shape Arts’ impactful initiatives.
Schuh stands as a beacon of inclusivity, fostering dialogue and championing diversity within the fashion industry, and remains committed to driving positive change.