Celebrating its 60th anniversary, Salon International de la Lingerie, the world’s leading lingerie trade show since 1963, is set to unfold its grandeur in Paris. With the participation of 250 renowned brands, the event, scheduled in Hall 3, Porte de Versailles, covers an extensive spectrum, including lingerie, corsetry, activewear, loungewear, hosiery, men’s underwear, swimwear, and wellness products. Interfilière Paris, hosting 170 suppliers, adds further depth to the showcase.
Under the ownership of WSN, the trade show has undergone a comprehensive overhaul, enhancing the visitor experience. The January 2024 edition, featuring a dynamic scenography by the Costa-Molinos studio, employs chromatic prisms and vibrant geometries, injecting new energy into the exhibition.
Within the two spaces, attendees can explore curated samples and finished products organized around three key themes:
- Natural Elegance: Showcasing natural materials in lingerie and loungewear, emphasizing eco-responsibility and certifications.
- Weaving Heritage: Highlighting Lyon’s textile legacy, focusing on jacquard and interwoven yarns to narrate the tale of textile art.
- The Art of Stretch: Immersing visitors in the world of elasticity and technical textiles, transforming clothing into a dynamic second skin.
Jos Berry from Concepts Paris will provide expert insights into future trends during the event.
The fashion shows, designed in a bold, ultra-creative format, encompass three shows dedicated to refinement, embellishments, colors, and the season’s «it products» and key pieces.
On January 20, a special anniversary show will commemorate the 60th year of Salon International de la Lingerie, reflecting on the evolution and innovations around iconic lingerie pieces, symbolizing societal transformations and feminine revolutions.
Complementing exhibits and fashion shows, the event will host conferences deciphering trends in products, materials, society, and the market. Discussions include topics like the burgeoning market of men’s underwear, along with aspects of relocation, innovation, and partnerships. The 60th-anniversary celebration promises to be a momentous occasion for the lingerie industry, with surprises in store.
