Roots, the Toronto-based lifestyle brand, is pleased to announce Leslie Golts as its Chief Marketing Officer, bringing over 15 years of marketing and communications leadership to the role. Meghan Roach, President & CEO of Roots, lauds Golts as a talented leader with a proven track record in building iconic brands.
Golts joins Roots from Unilever Canada’s Beauty & Wellness Business Unit, where she served as General Manager and Head of Marketing. Her notable achievements include driving profitable growth and securing brand success across diverse categories, including hair, skincare, vitamins, and enhanced hydration.
With a rich history and a commitment to brand elevation, Roots sees Golts as an ideal fit to advance its marketing initiatives and strengthen its market position. Roach emphasizes Golts’s deep, lifelong love for the Roots brand, ensuring a cultural alignment with the company’s values.
Expressing her excitement about the role, Golts states, «Roots has a rich history, and I look forward to collaborating with the team to create compelling marketing strategies that resonate with our diverse audience.»
This strategic appointment aligns with Roots’ dedication to creative leadership, complementing the earlier appointment of Joey Gollish as Creative Director in Residence. As Roots continues to evolve, Golts’s extensive expertise positions the brand for significant growth and success in the market. Stay tuned for exciting developments as Roots and Golts embark on this collaborative journey.