Get ready for a blissful experience as Rituals prepares to launch its very first French branch of the Mind Oasis mental relaxation spa on October 12th. This Dutch beauty brand is making a significant entry into the French market, choosing the prestigious Champs-Élysées in Paris as its destination, specifically at number 33.
As you step into the spa’s ground floor, you’ll discover a 200-square-meter retail haven, showcasing Rituals’ complete range of skincare and wellness products for the body and home. The true haven, however, awaits on the 300-square-meter first floor, where the Mind Oasis spa promises two exceptional experiences: mental relaxation and hydromassage.
The six mental relaxation cabins are thoughtfully equipped with ‘zero gravity’ armchairs, allowing you to engage in breathing exercises, experience 4D sound stimulation, and benefit from haptic vibrations. These vibrations can induce a deep meditative state known as the theta state—an escape from the daily hustle (a 30-minute session is priced at €29.50).
For those seeking hydromassage sessions, nine hydromassage beds await, where the gentle, rhythmic motion of water works its magic, relieving tension with soothing circular massage movements. These sessions are accompanied by the calming sounds of nature and can include the Ritual of Jing lavender and cedarwood aromatherapy (a 20-minute session is available for €19.90).
The inaugural Mind Oasis made its debut in Amsterdam in 2020 at the House of Rituals, the brand’s flagship spa. This summer, another Mind Oasis opened its doors in Antwerp, Belgium. After Paris, the Mind Oasis concept is set to expand further, with plans for a location at the Zeil shopping mall in Frankfurt, spanning over 600 square meters, and another in Barcelona at the brand’s future flagship at 6 Paseo de Gracia, scheduled for November.
Rituals initially entered the French market in 2015 and is on track to operate 130 stores in the country by the end of 2023. The brand achieved B Corp certification in 2022 and has a global presence in 36 countries, boasting 1,060 stores, 3,900 concessions, five spas, and the growing network of Mind Oasis branches.
