Pepe Jeans London has unveiled its AW23 campaign, featuring singer-songwriter and actress Rita Ora in the lead role. The campaign, titled ‘London After Hours,’ is a continuation of the ‘I Love London’ narrative and draws inspiration from the vibrant energy that characterizes London’s nightlife.
Set in the sophisticated backdrop of ‘Upstairs at Langan’s,’ a London members club, the campaign showcases the standout pieces from the Pepe Jeans AW23 Holiday Edit. These pieces include an all-over sequined shirt, a classic little black dress, and a sparkling crop top paired with satin palazzo pants, all embodying the essence of London’s nighttime spirit.
Notably, the denim pieces in the collection have received a glamorous makeover, featuring a sequin-seamed denim jacket and tapered jeans adorned with rhinestone detailing down the leg. This blend of classic denim with a touch of sophistication adds a unique flair to the collection.
The campaign was styled by renowned British Vogue Fashion Director Julia Sarr-Jamois, with photography by Dan Jackson. Creative direction was provided by Lee Swillingham and Stuart Spalding from Suburbia.
Accompanying the campaign is a video set to the captivating track ‘Don’t Think Twice’ from Rita Ora’s latest album, ‘You & I,’ enhancing the overall appeal of ‘London After Hours.’
Pepe Jeans London’s collaboration with Rita Ora and the ‘London After Hours’ campaign captures the spirit of the city’s nightlife and presents a fresh take on denim fashion for the AW23 season.