Save the date – April 4, 2024! Pucci, guided by the creative vision of Camille Miceli since September 2021, is gearing up to mesmerize the fashion scene with a grand showcase in Rome. As part of its ongoing Italian tour, Miceli unveils plans to feature Vivara, a timeless print dating back to 1965 and cherished in the brand’s extensive archives.
While the exact location remains under wraps, Pucci’s latest move aligns with its innovative strategy – presenting itinerant collections available for immediate purchase in a «see now buy now» format. Following a captivating «experiential» presentation in Capri, Miceli transported her creative vision to the Swiss ski resort of Saint-Moritz for her second collection. The journey continued with a stunning fashion show in Florence last May.
From the get-go, Pucci has aimed to reconnect with its roots, tracing back to its establishment in Florence in 1947 by Emilio Pucci. Embracing a ‘resort’ philosophy, the brand embodies a vibrant lifestyle characterized by lightweight fabrics and a rich color palette. Acquired by LVMH in 2021, taking complete ownership after stewarding the brand since 2000, Pucci’s bold departure from traditional luxury industry norms and seasonal cycles has proven successful, evident in its growing appeal among a younger clientele.
Get ready for a fashion spectacle in Rome as Pucci continues to redefine the fashion landscape with its iconic prints and innovative presentation approach.
