Marks & Spencer’s ever-growing list of ‘Brands at M&S’ has just added a stylish new name to its roster: Pour Moi, the well-known lingerie label. Pour Moi has recently introduced a thoughtfully curated selection of products and has exciting plans to expand its offerings, including new lingerie lines, swimwear, and beachwear collections in early 2023.
The current collection showcases Pour Moi’s iconic St Tropez bra in its classic color range, along with a fresh and enticing seasonal purple and blue variation. Notably, the St Tropez bra has garnered a remarkable following, with over a million units sold since its debut in 2005.
Michael Thompson, the Founder and Chief Executive of Pour Moi, shared his enthusiasm for this partnership, remarking, «Having launched my career in the lingerie departments at M&S, this feels like a wonderful full-circle moment. Pour Moi was founded with a mission to empower women with confidence and comfort, offering accessible and inclusive lingerie for all—a vision that resonates perfectly with M&S.»
Nishi Mahajan, M&S’s Director of Third-Party Brands, emphasized the significance of Pour Moi’s inclusion among the carefully curated list of over 60 partners on the Brands at M&S platform. Mahajan stressed the importance of lingerie in the M&S customer journey and the company’s commitment to enhancing its dominant market presence by welcoming more beloved brands that complement its core offerings.
Pour Moi, renowned for its direct-to-consumer presence in the UK and the US through its transactional website and two boutiques in Chester, is broadening its horizons with the opening of a new store in Leeds scheduled for November. The brand’s global reach extends to 250 stockists, including prominent names like Next, Very, and a network of over 200 independent retailers.
In line with reports, M&S is poised to expand its portfolio of third-party brands to 100, a strategic move expected to significantly boost overall sales. This exciting development promises a vibrant shopping experience for M&S customers, with Pour Moi adding its unique charm to the Brands at M&S lineup.