Poeticgem and F&F at Tesco Unveil ‘Oh Me Oh My’ Fashion Label

In an exciting collaboration, fashion specialist Poeticgem has partnered with Tesco’s F&F brand to introduce the contemporary fashion label, ‘Oh Me Oh My’ (OMOM). This new venture is set to make a bold fashion statement, targeting a vibrant and youthful audience.

Poeticgem, a subsidiary of PDS, made headlines recently with its acquisition of Little Mistress’s intellectual property. Now, their latest partnership seeks to revitalize youth fashion by leveraging Poeticgem’s design expertise and Tesco’s extensive retail network.

OMOM is not just a brand; it’s a lifestyle. Its mission is clear—to empower individuals with confidence in their attire, offering an inclusive and trend-focused collection of seasonal everyday wardrobe essentials.

The brand exudes a casual vibe, featuring relaxed, oversized sweats and hoodies, playful graphics inspired by music, crop tops, statement cargo and parachute pants, all complemented by essential padded outerwear layers. The color palette is a harmonious blend of neutrals with vibrant splashes of pink, bottle green, and chocolate.

This partnership between Poeticgem and Tesco is more than a business collaboration; it’s a commitment to providing sustainable, budget-friendly, and cutting-edge fashion for a new wave of Tesco shoppers.

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