Nordcurrent’s Pocket Styler mobile game takes a giant leap forward with the introduction of Pocket Styler Studio, a desktop fashion creator platform touted as «revolutionary.» This cutting-edge platform empowers players to design virtual clothes and entire fashion collections, including shoes and accessories – a groundbreaking first in the mobile fashion gaming industry.
Fashion enthusiasts and digital designers now have the unique opportunity to market their creations under a personalized ‘designer label,’ selling them within the game and earning coveted in-game currency. Beyond gaming, this feature is poised to reshape fashion forecasting, providing real-time data on emerging styles and offering established fashion houses a platform to discover rising talents.
Pocket Styler Studio has already caught the attention of major fashion brands, with discussions underway for potential collaborations. Launched in May 2021, Nordcurrent’s Pocket Styler boasts a remarkable 21 million downloads, with 100,000 daily gamers spending 10,000 hours on the app.
Victoria Trofimova, CEO of Nordcurrent, sees this launch as a game-changer, potentially «democratizing fashion design» by offering individuals worldwide the chance to become designers and build their brands. The platform provides user-friendly, browser-based tools reminiscent of Photoshop, enabling a lifelike fashion design experience. Rendered products seamlessly fit avatars within the Pocket Styler game.
Players can create and customize any fashion item, making design choices from neckline styles to sleeve designs, skirt lengths, and intricate details like buttons or stitching. The platform extends to accessories, allowing users to design shoe styles with varying patterns, colors, and heel heights.
Designs are saved until ready for marketing within the app, complete with the option to craft a personal logo. Users earn in-game currency, known as ‘Gems,’ for every item sold to fellow players. Early adoption of Pocket Styler Studio shows promising results, signaling a new era in creative expression within the realm of fashion gaming.
