At Pitti Uomo, an eye-catching blue kiosk steals the spotlight, offering a unique chance for attendees to purchase high-quality independent magazines. Placed strategically in the Sala delle Nazioni pavilion on a lush grass carpet, complete with a Pittimags sign and lamppost, this authentic newsstand adds a distinctive touch to this season’s men’s fashion show.
Crafted by Frab’s Magazines, the project resonates with fashion enthusiasts seeking the latest releases from some of the world’s finest independent titles. Uncommon in mainstream press circuits, these magazines include Viscose Journal, known for its ever-changing format with a recent focus on retail, The Craft of Fashions, exploring the craftsmanship behind fashion, and Merde, the satirical fashion magazine based in Paris.
Raffaello Napoleone, the head of the Florentine salon, expresses excitement for the project, emphasizing its role in spotlighting the extraordinary world of independent magazines. With nearly 150 carefully curated titles spanning fashion, art, design, beauty, and culture, the kiosk offers a diverse collection from around the globe.
Anna Frabotta, co-founder of Frab’s Magazines, highlights the renewed interest in niche and high-quality print media, especially among younger audiences. The resurgence of kiosks evolving into exhibition spaces is noted, underscoring the resilience of independent journals. English emerges as the predominant language for these publications.
As the kiosk takes center stage at Pitti Uomo, it signifies the beginning of a broader journey, hinting at plans for an expanded project in the pipeline. Don’t miss the chance to explore and acquire top independent magazines at this exclusive showcase.
