Explore unbeatable winter fashion deals as Poundland, the leading value retail giant, undergoes a transformative expansion of its clothing ranges across 560 stores in the UK and Ireland. Experience a wardrobe revolution with all-new apparel lines from Pepco, the creator of the renowned Pep & Co fashion brand.
This makeover extends beyond the shelves, encompassing remodeled family fashion departments and the unveiling of trendy clothing options. Excitement peaks with the inclusion of these fashionable offerings in over 75 new Poundland stores, including 56 former Wilko locations now proudly flying the Poundland banner.
This strategic move positions Poundland as a formidable contender in the winter clothing market, just in time for the festive season.
Discover fashion-forward athleisure and lifestyle ranges featuring labels like Cardio Bunny and Bekkin. The retailer is doubling down on kids’ and baby clothing, introducing Pepco’s kidswear label, Kukukid.
Poundland’s commitment to affordability is underscored by the expansion of its kids’ range, tapping into Pepco’s major licensing partnerships. Dive into an array of licensed products from beloved franchises such as Harry Potter, Gremlins, Tom & Jerry, the Moomins, Disney, Warner, and Star Wars.
Poundland asserts that its new clothing ranges offer a pocket-friendly alternative to competitors like Primark, George at Asda, and F&F at Tesco. Benefit from a remarkable 10% reduction in average selling prices, a testament to Poundland’s strategic leveraging of Pepco Group’s extensive buying power across its 4,600 stores throughout Europe.
Tim Bettley, Commercial Director, expresses enthusiasm for the positive customer response during the transition. «Our customers embrace the lower prices and new ranges, especially in baby and kidswear. By harnessing the scale of our parent company, we’re reinforcing our commitment to delivering exceptional value,» he affirms.
Embrace affordable fashion at its finest – Poundland is your go-to destination for chic winter essentials.
