In a significant move, Patrick Ta Beauty, the California-based beauty powerhouse, welcomes Jacqueline Barrett as the new Senior Vice President of Marketing. Boasting nearly two decades of brand and marketing expertise, Barrett’s extensive background includes a pivotal role as Vice President of Consumer Strategic Marketing at Fenty Beauty and leadership in cosmetics marketing at Beautycounter.
Jacqueline Barrett’s illustrious career transcends the beauty industry, with notable contributions to globally recognized franchises such as Barbie, Disney Princess, and Frozen in consumer product marketing. Her appointment comes at a time of tremendous momentum as Patrick Ta Beauty gears up for its fifth-anniversary celebration.
Kimberly Villatoro, CEO of Patrick Ta Beauty, expressed excitement about Barrett’s addition to the team. The focus remains on strategically propelling the brand forward by enhancing Earned Media Value (EMV) and strengthening its presence across various channels.
«As we approach major milestones, Jacqueline’s wealth of experience perfectly aligns with our vision for the brand’s future,» Villatoro remarked.
Founded in 2019 in West Hollywood by celebrity makeup artist Patrick Ta, along with Rima Minasyan and Avo Minasyan, Patrick Ta Beauty has established itself as a social-first, artistry-forward brand resonating with consumers. Jacqueline Barrett is eager to contribute to the brand’s journey, stating, «I am inspired by what Patrick and the team have built. I look forward to leading opportunities that build on the brand’s strength of voice. I couldn’t be more thrilled to join this incredible leadership team during such major milestones in Patrick Ta Beauty’s trajectory.
