New York, NY – Pat McGrath Labs has joined forces with Google to introduce an exciting augmented reality (AR) pop-up experience, ‘The ARt Of Beauty’, in the heart of New York City. Scheduled to welcome the public from October 20 to 22, this immersive pop-up is conveniently located at 101 7th Avenue. It offers consumers a unique opportunity to virtually experiment with Pat McGrath Labs’ lip products and Mothership eyeshadow palettes through the use of Google’s cutting-edge AR technology. Visitors can explore the collection, schedule a personalized makeup session with a certified makeup artist, and anticipate exciting product giveaways.
Dame Pat McGrath, the visionary founder of the brand, expressed her enthusiasm for this collaboration, stating, «I am thrilled to partner with Google to launch this immersive experience, offering a glimpse into the world of Pat McGrath Labs and making my products accessible through Google’s AR try-on. When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too. This pop-up grants people unprecedented access behind the scenes of Pat McGrath Labs—I can’t wait for everyone to experience it!»
Google’s AR Beauty tool, initially introduced in 2020, aims to revolutionize the online beauty shopping experience by providing users with an interactive and comprehensive platform. It empowers customers to virtually experiment with thousands of eyeshadow, lipstick, and foundation shades from a diverse range of brands.
Stephanie Horton, Senior Director of Commerce Marketing at Google, underlined the inclusivity and practicality of AR in the beauty industry, stating, «AR is an incredibly valuable technology for online beauty shoppers of all skin tones and ethnicities. It allows them to visualize how a beauty shade complements their unique features or resonates with a model who reflects their preferences, all before making a purchase. We’re thrilled that shoppers can now virtually try-on Pat McGrath Labs products, which cater to a wide spectrum of skin tones, directly within Google’s AR Beauty tool.»
This groundbreaking collaboration between Pat McGrath Labs and Google represents a significant leap forward in the beauty retail landscape. It offers consumers an engaging and informative online shopping experience, empowering them to explore and experiment with beauty products like never before. Don’t miss the opportunity to be part of ‘The ARt Of Beauty’ pop-up and witness the future of beauty retail.