Founded in 2004 by Kanye West, Pastelle is gearing up for a comeback, making waves as the rapper’s inaugural venture into the fashion world. Initially featuring a powerhouse team including Virgil Abloh, Willo Perron, Matt George, Don C, consultant Kim Jones, and designers Emma Hedlund and Saif Baker, the brand debuted with stylish varsity jackets.
After a hiatus, Pastelle is poised to reclaim the spotlight at ComplexCon on November 18 and 19, an annual festival celebrating emerging brands, sneakers, artists, and streetwear culture. For its revival, Pastelle has enlisted the talents of Ian Connor, Christian Azzinaro, and Bloody Osiris, aiming to «craft an artistic legacy that mirrors the original vision of Ye and Virgil Abloh.»
This dynamic trio—comprising Ian Connor, former style consultant to Kanye West; influencer Bloody Osiris; and designer Christian Azzinaro—will provide an exclusive «behind-the-scenes glimpse into the brand’s creative realm,» according to a press release.
Delving into Pastelle’s origins, the team emphasizes, «Tracing the sparks of inspiration that ignited this exceptional venture and exploring the genesis of its evolution. Adapting a brand that largely spoke to the late 00s era of streetwear to today’s streetwear presented a unique challenge that provoked us to find balance in revisiting old designs while bringing modern ideas to the table. Pastelle is the fusion of modern aesthetics and cultural depth that defines the range of collection pieces.»
In a nod to Virgil Abloh’s influence, the team plans to showcase ‘Pastelle: A Journey of Creative Genius Inspired by Virgil Abloh’ at ComplexCon, unveiling an archive collection for the first time.
While Kanye West’s direct involvement in the relaunch remains uncertain, enthusiasts and consumers can stay informed about ongoing releases, projects, and news through the dedicated website pastelle-museum.com. Don’t miss the resurgence of Pastelle, a fashion icon reimagined for contemporary streetwear enthusiasts.
