October brought continued success for Outlet Shopping at The O2 in London, showcasing remarkable trading numbers and building on the positive trend at the Greenwich Peninsula venue. Fueled by an outstanding half-term week and the recent expansion of Calvin Klein’s store, owned and operated by Waterfront Limited Partnership, the centre witnessed a noteworthy 87% surge in footfall last month.
This surge translated into a substantial sales increase of 19% compared to October 2022, contributing to a remarkable year-to-date sales growth of 51%. The introduction of new brands like Carvela, French Connection, and the expanded stores for Tommy Hilfiger and Lids further enriched the centre’s retail offerings.
The week of half term (21-29 October) proved highly lucrative, driving a 19% sales boost compared to the same period in 2022. The centre’s adjacency to one of the UK’s major event venues played a pivotal role, with the launch of Madonna’s world tour and a double performance day by S Club contributing to the overall success.
The entire scheme experienced a substantial 22% increase in total footfall compared to October 2022, reinforcing a year-to-date sales growth of 43%. Waterfront attributes this continued success to the enduring appeal of the premium tenant mix, attracting both local and international visitors alike.
Outlet Shopping at The O2 demonstrates resilience and provides a premium retail experience, solidifying its status as a sought-after destination for savvy shoppers. With recent store expansions and strategic event adjacency, the centre remains at the forefront of retail excellence, setting the stage for continued success in the dynamic shopping landscape.